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Markup Calculator

Convert between cost, markup percentage and selling price for any product.

Enter your cost and markup percentage to get the selling price, or enter price and cost to find the markup.

How to use it

  1. 1Choose whether to solve for price or markup.
  2. 2Enter the known values.
  3. 3Read the resulting price, markup and margin.

Pricing details

Choose what you know, then enter the values.

Solve for
%
Currency

Result

Selling price

€70.00

Selling price
€70.00
Markup
40.00%
Profit
€20.00
Equivalent margin
28.57%

Markup is calculated on cost, while margin is calculated on the selling price.

Frequently asked questions

How is markup calculated?
Markup = (Price − Cost) / Cost × 100.
Is markup the same as margin?
No. Markup is based on cost, margin is based on price. They differ except at 0%.
Can I use this for services?
Yes, use your time and overhead cost as the 'cost' figure.

Something wrong with this tool or its numbers?

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